Local Official elected to Blue Ridge Parkway board

By Eva Queen - equeen@civitasmedia.com


A local official was recently appointed to Blue Ridge Parkway Association.

Jessica Icenhour Roberts, director of tourism for the Mount Airy Tourism Development Authority and Greater Mount Airy Chamber of Commerce, was appointed to fill the unexpired term of one of a few general vacancies for the board through 2016.

“I am very honored to be selected to serve on the Blue Ridge Parkway Association board representing Mount Airy and Surry County.” said Roberts.

Roberts added: “The Blue Ridge Parkway Association is a powerful marketing organization that drives tourism traffic to Mount Airy and Surry County. The Blue Ridge Parkway is promoted heavily here at the Mount Airy Visitors Center/Greater Mount Airy Chamber of Commerce because of its close vicinity to our area and we are able to track each year the amount of traffic and people that are coming to visit us from The Blue Ridge Parkway or heading our way to access this scenic road.”

Her appointment came amid a bevy of new appointments and election of officers.

Wright Tilley, director of the Watauga County Tourism Development Authority in Boone, was elected board president alongside President-Elect Sergei Troubetzkoy of Discover Lynchburg; Secretary Rosa Lee Jude of Wytheville Convention and Visitor’s Bureau; and Treasurer Harris Prevost of Grandfather Mountain.

Additional board members elected for 3 years service terms include Steve Beyer of LeisureMedia360 in Roanoke, Viginia; Ray Russell of BRPweather.com of Boone, Allison Dugan of the Shenandoah Valley Small Business Dev. Center in McGaheysville, Virginia, and Beth Carden director of Henderson County Tourism Development Authority.

Associatoin members represent nearly 500 businesses, attractions, travel services and tourism partners in five states working to promote visitation to the Blue Ridge Parkway and the surrounding region. The association is an official partner organization of the Blue Ridge Parkway – National Park Service.

Established in 1949, the Blue Ridge Parkway Association provides visitor information through the publication of the Blue Ridge Parkway Directory & Travel Planner, information on www.blueridgeparkway.org, and the Blue Ridge Parkway – Travel Planner mobile app.

Roberts, of Mount Airy, serves on several other tourism board across North Carolina including The North Carolina Travel and Tourism Board, The Piedmont Triad Film Commission, Destination Marketing Association of North Carolina, North Carolina Travel Industry Association and The Piedmont Triad Host.


By Eva Queen


Reach Eva Queen at (336) 415-4739 or equeen@civitasmedia.com

Reach Eva Queen at (336) 415-4739 or equeen@civitasmedia.com

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