Brittany Johnson was not at Woodstock. She was not even alive in August of 1969.

However, she feels a kindred spirit with the people who were there, which is why she decided to open Euphoria, a hippie store in the 400-block of Main Street.

“I’ve always loved music,” she said, motioning to the numerous band posters adorning the shop from The Doors to The Grateful Dead to Janis Joplin. “Growing up I listened to a lot of that because of my mom. Now, I think I know more of the songs and the lyrics than my mom does.”

With this in mind, it is only fitting that she opened her doors the day before the 40th anniversary of Woodstock, which took place starting Aug. 15, 1969. She wanted to open on Saturday, but was unable to due to the Chamber of Commerce’s schedule.

“From the music you just - that was Woodstock was music. Other than the peace sign and the mushroom, it was all centered around music.”

With Ang Lee’s “Taking Woodstock” hitting theaters later this month, she hopes the time is right for the return of the hippie in greater force. She hopes to work with the local movie theater to promote the film in her store and possibly get some movie posters to hang in her windows.

Right now, the store contains clothing, hats, bags, jewelry and incense, however, Johnson hopes to expand her inventory soon. She wants to add DVDs that focus on Woodstock and the bands of the era, as well as books, CDs and posters.

“The stickers, the patches, it all revolves around the bands,” she said. “I just started picking out stuff. I didn’t have any kind of process. But I think it works out better that way.”

She hopes that her store will be successful on Main Street because of the wide variety of customers she hopes to attract.

“I expect to draw girls from middle school to high school, people in their 20s and people even older. People in their 50s remember that. There’s still old hippies out there,” she said. “The tie-dye I think will attract the bikers. A lot of them are just old hippies.”

The store will be open Monday through Saturday from 10 a.m. to 8 p.m. She plans to open for a few hours in the evenings on Sunday for the first couple of weeks to test the waters of that market.