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Annual Rock the Runway helps provide food to children

Last updated: August 03. 2014 4:02AM - 1878 Views
By - kstrange@civitasmedia.com



White Plains Elementary School Principal Deanne Danley and her children Mae, 5, and Will, 10, take part in this year's Rock the Runway event at Old North State Winery. Danley was joined by teachers and staff at the school, who were the beneficiaries of a food drive held to benefit its backpack program.
White Plains Elementary School Principal Deanne Danley and her children Mae, 5, and Will, 10, take part in this year's Rock the Runway event at Old North State Winery. Danley was joined by teachers and staff at the school, who were the beneficiaries of a food drive held to benefit its backpack program.
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Don’t be surprised if that perfect outfit can’t be found in downtown Mount Airy today.


Many of the year’s hottest looks were predicted to sell out after they were put on display during this year’s Rock the Runway fashion show.


The event, scheduled shortly before the start of school, was sponsored by the Mount Airy Downtown Business Association and featured 34 different looks, according to Lizzie Morrison, Main Street coordinator.


The show’s dual purpose was to help reduce child hunger in Surry County and to showcase items many in the public may think they have to go elsewhere to purchase. The event was held at Old North State Winery.


Food raised during the event was used to help with the White Plains Elementary School’s backpack program, and several teachers, staff and even Principal Deanne Danley modeled outfits during the show.


“It’s going great,” Morrison said enthusiastically as models paraded down the runway. “We’ve had a wonderful turnout, and this brought people downtown to eat and shop before the show.”


Looking over the crowd, Morrison noted several in the crowd were taking notes and photos on their cell phones.


“Like many fashion shows, people are noting which items they’re interested in and then I expect they will go out and buy them after the show,” she said. “A lot of these looks will sell out today.”


Esther Johnson said she came to see her son Steve model an outfit from F. Rees Clothing.


“But I also want to help raise food for the kids,” she said. “It’s a good cause.”


For Denley, modeling in the show was more about community than anything.


“I’m doing this to help show that our White Plains community supports our backpack program,” she said. “This is a great cause and helps show what a great community we have at White Plains Elementary School.”


Morrison said that while she didn’t know exactly how much food had been collected, it was “a lot.”


“Food has just been pouring in, and we’re also getting some cash donations for the backpack program,” she said. “This is just a wonderful event.”


Keith Strange can be reached at 336-415-4698 or via Twitter @strangereporter.


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