People come to Surry County for a variety of reasons. It could be to partake in Andy Griffith’s small-town Americana. It could be the beautiful vistas, rivers and parks found in the area.
More and more, however, it is the wine.
Area marketing officials are touting a new wine tour package they are betting will increase tourism in the area.
They hope to offer something for everyone, from the wine connoisseur to the Average Joe who may just want to have a taste of the area’s fruits of the grape.
“We’re trying to target the visitors and show them that the Yadkin Valley and Surry County have a variety of things to do, and there’s something for every wine lover or someone who would like to learn a little something about our wines,” said Jessica Icenhour-Roberts, of the Tourism Partnership of Surry County.
Roberts said there are a variety of tour packages available, and officials can tailor a tour to fit specific tastes.
From tours of the area’s Yadkin Valley vineyards — tailored for wine lovers with tours of up to nine area wineries — to a “Retail Therapy” shopping and wine tour to the Spa and Relaxation tour that Roberts said is perfect for a girl’s getaway, Roberts said the tours can accommodate up to 10 people.
Take, for example, the “romantic winetinerary” tour.
It starts with a visit to a gourmet chocolate stop, visits an Elkin winery and ends the first day with a walk to a romantic dinner. The following day features more wineries and another romantic dinner. The third and final day features a stroll through Historic Rockford and ends with brick-oven pizza over candlelight.
If those stops don’t exactly fit your taste, just let planners know, Roberts said.
“We can assist in planning it for you and can give you some ideas of places to stay in the area, places to eat and area attractions, we want to make the tour something to remember,” she said.
In addition to bringing new people to the area, Roberts said the “winetineraries” also showcase the region’s attractions.
“These tours really do take each town in our region and showcases it,” she said. “Visitors may want to stay in Mount Airy, or they can choose to stay somewhere else. Surry County is base camp for everyone, but once they’re hear we want them to learn there is so much to see and do.
“People are coming here looking for our wines, and this gives them transportation to get them to the places they’d like to go and bring them back to where they’re staying. It’s really easy for visitors and we promise a really fun getaway.”
For more information or to plan your getaway, visit www.verysurry.com/winetineraries.
Keith Strange can be reached at 336-719-1929 or via Twitter @strangereporter.