Along with models dressed in the latest fashions, the spotlight will be on fighting hunger Saturday during the annual Downtown Rocks the Runway Fashion Show in Mount Airy.
That has proved to be a winning combination in the past, and organizers are hoping for the same results for the event that gets under way at 1 p.m. at Old North State Winery.
“We’ve been having this one consecutively for the last three years,” said Jennie Lowry of the Downtown Business Association that sponsors the fashion show/food drive.
The admission price for Saturday’s Rock the Runway show will be single-serve, or individually packaged, non-perishable food items, bottled water or a monetary donation to local school systems to support their backpack programs.
“We generally have 75 to 100 people in attendance,” Lowry added Tuesday of the popularity of the event.
“It’s usually standing room only.” This typically has resulted in a large supply of food and monetary donations, Lowry said, especially items such as granola bars and cases of bottled water.
Saturday’s show also will include entertainment by a dance group that will perform before the models hit the runway.
“We’ll have goody bags for the first 50 people,” Lowry said of another attraction for show attendees. The bags will include coupons and additional items.
The semi-annual fashion show — a continuation of a spring event held in late March — will feature all the latest apparel and accessories offered by downtown Mount Airy merchants.
This is expected to include fall and summer fashions.
Not only will the show highlight the hottest looks from downtown businesses, but the role of the city and county schools’ backpack programs in fighting hunger.
Those programs involve filling the backpacks of underprivileged students with a food supply for the weekend.
Saturday’s fashion show specifically will benefit the backpack efforts at B.H. Tharrington Primary School and Franklin Elementary School.
The food-fashion partnership includes participation by local students, who’ll serve as models during the show.
“We’ll have some young people from the school systems as well as people who work downtown and also just customers of the businesses,” Lowry said.
Downtown merchants participating in the fashion show include The Addition at F Rees Co., B’s Treasures, Bear Creek Gifts, Dragonfly Boutique, F Rees, F Rees Ladies Upstairs, Main Oak Emporium, Poppy’s Designer Resale, Spotted Moon, Something Different on Main, Willow Creek Crossing and Wyatt’s Trading Post.
Additional merchants will be taking part in the day’s festivities through a sidewalk sale throughout downtown Mount Airy Saturday to correspond with the fashion show.
Tom Joyce may be reached at 336-415-4693 or on Twitter @Me_Reporter.